Social media guidelines template

When multiple people manage your company’s social media, things can get messy – fast. Inconsistent tone, off-brand messaging, and misaligned visuals can confuse your audience and weaken your brand.

That’s where the social media guidelines template comes in.

This template helps you create a single source of truth for your team, ensuring consistency across all social channels. It also makes it easier to onboard new team members and scale your social media efforts effectively.

What is a social media guidelines template?

A social media guidelines template is a structured document that outlines best practices, brand voice, and platform-specific strategies to keep your company’s social media presence aligned. It covers everything from messaging consistency and content pillars to employee policies and engagement rules.

With a solid set of guidelines, your team can confidently create and share content that reflects your brand’s personality while maintaining professionalism.

Who is it for?

This template is designed for:

• Social media managers looking to streamline content creation and maintain brand voice.
• Marketing teams managing multiple contributors across various social platforms.
• Customer support teams who interact with customers via social media.
• Employees and executives who post on behalf of the company and need a clear framework to follow.

In short, if you’re responsible for shaping how your brand shows up on social media, this template is for you.

How to use the template

1. Define your brand voice and messaging: Start by outlining your company’s tone of voice, preferred language, and key brand messages.
2. Set platform-specific guidelines: Each social platform has its own best practices. Use this section to specify content formats, hashtags, and tagging rules for LinkedIn, Twitter, Instagram, and beyond.
3. Establish content pillars: Identify the core themes your brand will focus on, ensuring consistency across all posts.
4. Clarify engagement rules: Outline how your team should respond to comments, handle customer inquiries, and navigate tricky social situations.
5. Document employee policies: Make it clear what’s encouraged, what’s off-limits, and how employees can contribute to your brand’s social media presence.
6. Provide real-world examples: Show examples of strong past posts to guide your team in crafting compelling content.

By following this template, you’ll build a strong, recognizable social media presence that reflects your brand’s values and engages your audience effectively.

Download your social media guidelines template

Social media guidelines

Social media guidelines When there’s more than one of you running the company’s social media account, inconsistencies can be a huge issue. From language, tone of voice, to graphics – your company needs a single source of truth for all things social media. So what should your guidelines inclu…

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