PMA | Community Newsletter
June 21, 2024
In case you missed it…
5 companies that scaled through product-led contentWhat’s something that product-led marketers yearn for?
Attention!
The SaaS market is packed with competition – $317.55 Bn in 2024.
How does YOUR business plan to stand out?
Well, product-led content (PLC) has emerged as a game-changer for many SaaS companies.
90% of SaaS companies use content marketing to drive customer acquisition and retention. That said, product-led content marketing is not just about churning out blog posts or webinars. It needs a strategic narrative that seamlessly weaves your product into the heart of your content. And this is where many of the biggest and best companies thrive.
In this piece, we’ll check out five of those SaaS brands who've cracked the code of product-led marketing, using it to skyrocket their growth and making it the cornerstone of their product marketing.
They dared to be different, to put their product front and center – and reaped the rewards.
Explore these in detail here.
Here’s some more content contributed by the community:
- A guide to measuring product marketing success [Article]
- State of Product Marketing 2024 [Report]
- 6 ways contact centers can assist with market research [Article]
🕺Community Events 🕺
This is what we have on next week:
Community meetups:
🇮🇳 PMA India virtual meetup | June 26
🇸🇬 PMA Singapore meetup | June 26
🇺🇸 PMA SF meetup: Hosted at Google: Intersection of developer and technical product marketing | June 27
🇺🇸 PMA Los Angeles meetup | June 27
🇺🇸 PMA Denver meetup | June 27
🇦🇪 PMA Dubai virtual: UAE Job markets | June 27
🇩🇪 PMA Munich meetup | June 28
🇬🇧 PMA Virtual: Product Marketing & AI: How to market AI products | June 28
Check out all community events here.
Online events:
🎥 PMMTalks: Go-to-Market, June 25
Member’s only events:
🏆PMM Powerhour: Virtual meetup: Cross-functional collaboration | June 20
📚 Product Marketing Core Course:
Take a look at our upcoming cohorts: 👇
🖥️ Live and Online:
June 6-27: Europe (a.m.) and Australia (p.m.)
June 10-18: North America CT and Europe UTC
June 25-26: Europe UTC
July 4-25: Europe (a.m.) and Australia (p.m.)
🚀 Community Highlights 🚀
Hi PMA,
It’s Christina, your Community Manager here. 👋
🏆 Ready to say hi to the PMA ambassadors?
We’re so excited to invite directors and VPs of product marketing from Meta, Sage, Google and Figma!
These amazing ambassadors will be helping with everything from content to meetups to make our community even stronger.
It’s a dream team, and we can’t wait to start working together.
There’s something for everyone here - from podcasts, to blogs, to networking events and even mentoring opportunities! Keep your eyes open for the next round of applications in 6 months 👀
Say hi to the new ambassadors joining the team.
Until next time, PMA.
From: Christina, Charley, and the rest of the PMA team