Simple strategies to cut through the noise and engage sales [VIDEO]

A key part of the role of a product marketer is engaging the sales teams and getting them to take our messages to drive go-to-market strategy - and that can be difficult.

Many companies include battlecards among these resources and provide these assets to their sales reps to turn their buyer personas into fully-fledged customers.

Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.