Shaping the PMM role in product development

Thursday, October 21

Time: 8am PT | 11am ET | 5pm BST

Weekly free product marketing live session

PMA Member? This session is already in your OnDemand Library.

Join David Parker, Head of Global Product Marketing at Xero, as he discusses how the PMM role is developing within Xero, how they work with the wider organization and how this impacts the PMM team's responsibilities.

David will explore where best to focus time as a product marketer, the relationships which are crucial to success, and the mindset needed to be comfortable with an evolutionary process.

Join this PMMnow session as we cover:

✅ Where product marketing sits within an organization
✅ The role of product management
✅ How best to obtain a customer-focused view
✅ How we can shape the approach to have the biggest success
✅ Why product manager-marketer collaborations are so important
✅ How to shape and monitor output

About the speaker

David is Head of Global Product Marketing for Tax products at Xero, based in Auckland. Xero is an online accounting platform used by millions of small businesses and worldwide. David has worked across SaaS and Telco in product, strategy and product marketing in the U.K. and New Zealand.