![How to set up a win-loss program that drives actionable insights [VIDEO]](/content/images/size/w600/2024/08/PMA_Summit-Series_Youtube_Thumbnail_Template_--1-.png)
How to set up a win-loss program that drives actionable insights [VIDEO]
Learn more
Enjoyed this video? Why not check out some related reading 👇
8 tips for effective win loss analysis
Win-loss analysis is the practice of systematically capturing and analyzing the reasons why you win and lose sales opportunities which if conducted rigorously can help you confirm and prioritize both the strengths and weaknesses of your product or service offering.
Andrew Peterson
Driving cross-functional improvement with win/loss analysis
Learn how to leverage customer insights for a winning win/loss analysis strategy that drives organizational growth.
Penny Moran
Picking a win/loss program to meet your goals
If you want to do a better job of understanding why you’re losing deals, the win/loss lifecycle can help. The lifecycle makes a useful framework for considering the options, and picking a program that will meet your goals.
Willem Maas
.svg?v=1072f2304a)