What's the average salary of a Senior Product Marketing Manager?

The global median salary for a Senior Product Marketing Manager in 2024 is $124,500. That's $38,500 more than the typical salary of a Product Marketing Manager (PMM).

In the United States, a Senior Product Marketing Manager can expect to earn $152,000. In the United Kingdom, the median salary is lower at £78,400 ($102,000). Across Europe as a whole, typical annual earnings for senior PMM are in the region of €90,500 ($98,000).

Where does this salary data come from?

All of our salary data comes straight from the 2023/24 Product Marketing Salary Survey Report - the most comprehensive annual study into product marketing salaries.

The report uses data provided by hundreds of product marketing professionals to offer an extensive analysis of salaries in the product marketing field, considering factors like experience, company size, industry, location, gender, ethnicity, and education level.

The report reveals global median salaries, with specific insights for the US and Europe, helping professionals from junior associates to CMOs understand their market worth. This survey is a vital tool for salary negotiation, providing a comprehensive benchmark across different regions and roles.

Product marketing salary calculator

To find out if you're being paid fairly, check out our product marketing salary calculator and our 2023/24 product marketing salary reports 👇

Product marketing salary calculator
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Product Marketing AllianceProduct Marketing Alliance
2023/24 Product Marketing Salary Survey: Results
Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that promotion was really enough to keep pace with the market? This year, we surveyed PMMs across the globe to create the most comprehensive PMM Salary report out there.
Product Marketing AllianceStevie Langford

What does a Senior Product Marketing Manager (PMM) do?

A Senior Product Marketing Manager (PMM) serves as both a strategic thinker and an executional powerhouse within the product marketing team. Their role centers on deeply understanding the market, customer needs, and competitive landscape to shape product positioning, messaging, and go-to-market plans.

They’re responsible for leading key product launches, developing persuasive sales enablement materials, and ensuring alignment between product, marketing, and sales.

Additionally, Senior PMMs are often entrusted with more complex product lines or high-stakes projects, where they guide cross-functional teams to bring products to market successfully and help drive adoption.

Product marketing salaries from around the world