What's the average salary of a Senior Director of Product Marketing?

The global median salary for a Senior Director of Product Marketing in 2024 is $205,000. That's 4% lower than the median salary for a VP of Product Marketing, but almost 94% higher than the global median salary for all product marketing professionals.

In the United States, Senior Product Marketing Directors can expect to earn $212,500. In the United Kingdom, the median salary is lower at £134,000 ($175,000). In Europe as a whole, typical annual earnings for senior PMM director are in the region of €162,000.

Where does this salary data come from?

All of our salary data comes straight from the 2023/24 Product Marketing Salary Survey Report - the most comprehensive annual study into product marketing salaries.

The report uses data provided by hundreds of product marketing professionals to offer an extensive analysis of salaries in the product marketing field, considering factors like experience, company size, industry, location, gender, ethnicity, and education level.

The report reveals global median salaries, with specific insights for the US and Europe, helping professionals from junior associates to CMOs understand their market worth. This survey is a vital tool for salary negotiation, providing a comprehensive benchmark across different regions and roles.

Product marketing salary calculator

To find out if you're being paid fairly, check out our product marketing salary calculator and our 2023/24 product marketing salary reports 👇

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2023/24 Product Marketing Salary Survey: Results
Have you ever wondered how your salary stacks up against other product marketing professionals? Or questioned whether that promotion was really enough to keep pace with the market? This year, we surveyed PMMs across the globe to create the most comprehensive PMM Salary report out there.
Product Marketing AllianceStevie Langford

What does a Senior Director of Product Marketing do?

A Senior Director of Product Marketing operates at a higher strategic level, focusing on shaping and guiding product marketing across multiple products or a suite of solutions within a company.

This role requires a blend of visionary leadership and tactical execution, ensuring that all product marketing efforts align with the company’s broader business objectives. They develop overarching go-to-market strategies, establish cross-functional processes, and create frameworks that standardize how products are positioned, launched, and sustained in the market.

The Senior Director works closely with executive leadership, influencing product roadmaps based on deep market and customer insights, and they lead the product marketing team to drive market awareness, competitive differentiation, and customer acquisition.

Additionally, they play a key role in developing data-driven metrics to measure the effectiveness of product marketing initiatives, optimizing performance and driving strategic growth.

Product marketing salaries from around the world