Scaling sales enablement: A product marketer's perspective [VIDEO]

I want to start this article off with one of my favourite parts of product marketing, which is storytelling. One of my proudest (and also probably weirdest) moments was the day that somebody thought I was a Slack chatbot.

Leigh Price, Senior PMM at Salesforce, explains how to effectively engage your sales team and scale your sales enablement efforts for success.

Sales enablement is the process whereby your sales reps are provided with resources allowing them to do their job to the best of their ability.