How to scale the product marketing management ladder [Video]

I’m Ambika Aggarwal, the Director of Product Marketing at Culture Amp. In this article, I’ll be excitedly walking you through the journey that led me to where I am today. Plus, we’ll dive into the essential traits of a good product marketer, as well as the qualities I look for in new PMMs.

In this article, I want to share my experiences building and scaling the product marketing function across the previous four organizations I’ve worked for; GE, MailChimp, Etsy, and Zapier.

While we don’t have the magic formula for the perfect team structure, we do have an awesome community of product marketers who generously shared data on their team structure, average team size, and the stage of their organization.