Date: January, Thursday 21
Time: 9am PST | 12pm EST | 5pm BST

Weekly free product marketing live sessions

Watch this OnDemand

Building a successful sales enablement program is hard.

Sales teams are often reluctant and uncooperative, sometimes there are mismatches of objectives.

Two grizzled veterans talked about their key lessons learned on building a program that your sales teams rave about and help drive your business objectives forward.

Join this PMMnow session as we cover 3 key lessons:

✅ Sales & marketing alignment
✅ Technology is your friend
✅ Content, content, content

About the speakers

  • Laura Stevenson is the Senior Director of Product Marketing at AppDirect
  • Joshua Schnoll is the VP Marketing at AppDirect
Watch this OnDemand