Whether you're new to sales enablement or a seasoned vet, own sales enablement outright or work with a dedicated SE team, this track's packed with tried, tested, and proven tactics to help you up your game and arm your sales reps with everything they need to smash their targets.
All the while learning first-hand from orgs like:
Precisely | Shopify | Yelp | LinkedIn | OpenSky | Kompyte | Mirakl
Below's a break down of what will be covered in this 7-week program.
Psst. Want to receive email reminders with each week's learning materials? 👇
Week 1:
Building sales enablement programs
- We do what here?! Best practices for sales enablement [guide]
- The road to successful sales enablement [video]
Week 2:
Engaging & up-skilling sales reps
- Educating the next generation of your sales organization [guide]
- Simple strategies to cut through the noise and engage sales [video]
Week 3:
Creating sales playbooks
- Creating a sales playbook from scratch: lesson learned at Yelp [video]
- Sales playbook [template]
Week 4:
Understanding buyer funnels
- What are the 5 steps in the consumer buying process? [guide]
- Optimizing for the real top of your funnel [video]
- Buyer funnel: stages + tactics [template]
Week 5:
Building impactful battlecards
- How to create continually useful (and used) battlecards [guide]
- Battlecard [template]
Week 6:
Customer case study essentials
- What is a case study? [guide]
- Three critical components to consider for your next case study [guide]
- Customer case study questions master list [template]
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