![Rethinking product marketing: An audience-centric approach [Video]](/content/images/size/w600/2024/07/PMA_Summit-Series_Youtube_Thumbnail_Template_--6---1--1.png)
Rethinking product marketing: An audience-centric approach [Video]
Learn more
Enjoyed this video ? Why not check out some related reading 👇
Why your PMM strategies fail and how Product Marketing Certified: Core can help you win
When product marketing strategies flop, it’s rarely due to just one thing that went wrong. More often, it’s a bunch of miscues that see your strategy sink. Let’s break down the key mistakes that can doom even the best-intentioned product launch plans.


How to grow your business with customer-centric marketing
Christopher Hines shares his experience with adopting customer-centricity into his product marketing strategy and how it can help you win the market.


90+ product marketing tips
Product marketing is like life itself - the more you live it, the more you learn, and the better equipped you become to pass on invaluable lessons to others.
Enter our PMA ambassadors, global PMMs with a whole host of experience across a range of industries.


![Rethinking product marketing: An audience-centric approach [Video]](/content/images/size/w600/2024/07/PMA_Summit-Series_Youtube_Thumbnail_Template_--6---1--1.png)