Ready to launch: Differentiation in a competitive Landscape [VIDEO]

Competitive differentiation involves highlighting what makes your products or services unique. This could be a special feature, exceptional customer service, or an innovative marketing approach.

I’m here to share how you can differentiate your product and company with competitive intelligence (CI). Spoiler alert: if you don’t understand your competition, it’s really tough to highlight what sets your product apart.

Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I’ll walk you through a case study of how I’ve done that with Marketer.