Proving product marketing's value when starting from scratch [Video]

“For anyone joining a younger organization who mightn’t even have a PMM org set-up, this can feel like the impossible task, but the good news is, it’s achievable and I’ll share the four key lessons I’ve learned throughout my career as a PMM to help you get there.”

Vidhya Ravi, Principal UX Research Manager at Microsoft, explores how to build a product marketing team from the ground up.

Product marketers try to convey what’s in their heads rather than trying to understand the minds of their teams, their leadership, and their customers. But how do you begin to capture these insights?