Product sheet template

Crafting a compelling product sheet is essential for showcasing your product's unique value and capturing the interest of potential customers. Our specially-designed template will guide you through the process, ensuring you highlight the key features and benefits that make your product stand out.

Sound good? Let's find out how to use it.

What is a product sheet?

A product sheet is a powerful marketing tool that provides a concise, compelling overview of your product's features, benefits, and unique selling points. It serves as a quick reference for potential customers, helping them understand what your product is all about and why it stands out in the market.

Whether you're launching a new product or promoting an existing one, a well-crafted product sheet can effectively communicate your product's value and drive interest.

How to use our product sheet template

Our product sheet template is designed to help you create a professional, persuasive product sheet in no time. Follow these simple steps to get started:

Download the template

• Access the template from the PMA resource library and make a copy for your use.

Fill in the header and subhead

• Start with your product’s key positioning statement.
• Write a compelling one-line value proposition that captures the essence of your product.

Write the product overview

• Provide a brief overview of your product.
• Focus on the unique value and benefits your product offers.
• Make sure this section is clear and concise, similar to an elevator pitch.

Highlight unique selling points

• List the key features and benefits that make your product stand out.
• Use bullet points for easy readability.

Add social proof

• Include customer testimonials that highlight the value of your product.
• Add relevant stats and industry proof points to back up your claims.
• Examples might include customer satisfaction rates, number of users, or industry awards.

Incorporate visuals

• Use high-quality images and graphics to make your product sheet visually appealing.
• Ensure the visuals support the text and help illustrate your product's benefits.

Finalize and review

• Double-check for any grammatical errors or typos.
• Ensure all the information is accurate and up-to-date.
• Get feedback from colleagues or mentors to refine the content.

Distribute your product sheet

• Share the product sheet with your sales team and stakeholders.
• Use it in marketing campaigns, on your website, or as part of your sales collateral.

By following these steps, you’ll have a polished, professional product sheet that effectively communicates your product’s value to potential customers.

Download the template

PMA Product sheet template

Product sheet Product sheets provide a reference for sales reps for when they’re asked for more detail about your products. The number of product sheets you have, and the depth you go into each one, will vary enormously depending on your industry, your customer profiles and your individual produ…

Google Docs