What is a product roadmap template?

A product roadmap template is a strategic planning tool that outlines the vision, direction, priorities, and progress of a product over time. It serves as a visual guide that communicates the planned development stages and key milestones of a product to stakeholders.

The roadmap helps to ensure that everyone involved in the product's lifecycle—from concept to launch—understands the overall strategy and their role in achieving it.

Who's this template for?

The product roadmap template is designed for various stakeholders involved in the product development process, including:

  • Product managers: To plan and communicate the product strategy and development stages.
  • Development teams: To understand the timeline and their tasks related to product features and improvements.
  • Product marketing teams: To align marketing campaigns and launch plans with the product development timeline.
  • Sales teams: To prepare for new features and updates that will affect the sales strategy.
  • Executives and investors: To gain a high-level overview of the product’s direction and progress, ensuring alignment with business goals.

How to use this framework

The product roadmap framework provides a comprehensive approach to planning and executing a product release. It consists of several sections that guide you through defining the product vision, goals, user personas, solutions, features, release strategy, prioritization, and team alignment.

To use the framework effectively, start by articulating the product vision, business strategy, and steps to achieve the vision. Next, identify user goals, personas, and possible solutions to address their pain points. Then, outline the product features, prioritize them based on business goals and user impact, and create a release plan with timelines. Finally, align all teams involved (engineering, marketing, sales, support) around the release roadmap, ensuring everyone understands their roles and responsibilities for a successful product launch.

Product roadmap template

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