Product marketing's role in exceptional customer experiences [Video]

Hi, my name is Jony Tabuteau, Senior Product Marketing Manager for Xero. My team is essentially responsible for helping to accelerate Xero’s growth in North America, and that’s what I’m excited to talk to you about today: the role that product marketing plays in growth.

Christopher Hines shares his experience with adopting customer-centricity into his product marketing strategy and how it can help you win the market.

When PMMs and PMs work together they can create better customer experiences and higher conversion rates. In this article, I dive a little deeper into that and share some approaches to improving your conversion funnel without needing to change your product from my own experiences.