Product marketing and user research: From chaos to clarity [Video]

Daniella Latham, Senior Product Marketing Manager at Canva outlines the best practices for user research through a product marketing lens.

The key to successful product launches lies in having a unified definition of success across all teams. Without this shared understanding, there’s a risk of disappointment post-launch, as different teams may have varying expectations of the outcomes.

Customer and market research means gathering insights into customer perspectives and market dynamics to improve strategic decision-making.