The best of Product Marketing Life: Highlights from 2023

In this episode of Product Marketing Life – the final episode of 2023 – host Mark Assini has orchestrated an insightful series of discussions with some of the foremost experts in product marketing.

This season, we've journeyed through a series of candid conversations, each offering fresh perspectives and real-world experiences that shed light on the multifaceted nature of product marketing.

We’ve explored various topics, from the intricacies of horizontal product marketing strategies to the art of quantifying marketing's impact in a tangible way.

You were treated to an array of episodes that delved into the heart of PMMs’ challenges, from navigating go-to-market strategies and effectively demonstrating marketing impacts to leveraging customer feedback for sustained growth.

Featuring a group of product marketing pros, including:

This episode offers a recap of some of Mark’s favorite conversations of the year.

About our guests

Robert Kaminski, Partner at Fletch

Robert describes his path to product marketing as a non-linear one, starting as a prototype engineer in the medical field before transitioning into sales engineering, and now product marketing.

Zoey Morck, Marketing Manager at Logz.io

Zoey has held a number of marketing and sales-focused roles over the course of her career, finding a natural fit in the emerging world of customer marketing.

Devon O’Rourke, Founder and Managing Partner at Fluvio

Devon has had a notable career in product marketing, with stints at both Etsy and Amazon. Since then, he’s taken on a number of advisory roles, not only with PMA but also at Klue and Ignition.

Ryan Cueller, Chief Delivery Officer at TruVoice from Corporate Visions

From studying psychology and an impressive career in US national finance to his wide-ranging success in various leadership roles, Ryan's background is expansive.

Olga Laul, Product & Growth Marketing Manager at Google

With six years at tech giant Google, Olga has experience in local, regional, and global product marketing roles. She's spent time working in the UK, US and now, in her current position, Olga leads product marketing for consumer apps like Google Search and Google Pay in Europe, the Middle East, and Africa.

Stuti Dutt, Head of Product Marketing at Compass Digital

Stuti brings over eight years of experience driving product strategy and market leadership for global tech companies. Currently, Stuti leads product marketing for Compass Digital, a company supporting emerging tech solutions for North America's leading food and support services companies.

Kevin Chan, Director of Product Marketing at Fleetio

Kevin is a creator of high-performing teams, delivering go-to-market excellence and successful positioning. With over 15 years of experience, he specializes in developing marketing foundations for B2B tech companies through leadership, go-to-market strategy, messaging, market intelligence, and customer lifecycle marketing advocacy.

Key takeaways

How to achieve GTM success
How to demonstrate impact in a role that doesn’t always get tied to quantifiable metrics
Why companies often fail at the hands of their inability to sustain and repeat successful launches.
What a win-loss program is and isn’t
What it’s like to be a PMM on a truly global scale
What’s the difference between being a solo PMM vs. working in a large team?

And more insights throughout the episode!

Get involved

Keen to join the conversation?

Why not take a look at our Slack channel? Not to boast, but our Slack community's the biggest gathering of product marketing enthusiasts on the planet (okay, that was a bit of a boast).

We discuss everything from sales engagement to messaging strategies, and there’s a constant flow of templates, resources, and even the odd "roast."

And it's completely free to join!

Don't miss a beat – you can catch all of your favorite product marketing episodes right here: Product Marketing Life.