Product Marketing Manager sample task
Interviews tell you one half of the story, tasks put all that talk into action to ensure the candidate lives up to your expectations. Here's a sample task - feel free to use it as-is, tweak it, or just draw some inspiration from it.
The Product team has asked you to help them define a strategy for guest (non-member) job seekers. Guest job seekers come to the website to find their next opportunity. When they attempt to apply to a job on the site, they are first required to register and create a profile. Focusing on this audience, please develop a perspective on the questions below and come prepared to share and discuss with a group of product marketers.
Key questions:
- How would you define a guest job seekers’ top needs, pain points, and requirements in this situation?
- Outline at least 2 recommendations describing product changes that would meaningfully address the pain points you described above. How did you reach these ideas?
- Outline the high-level research plan you’d use to test, validate and prioritize your ideas, including rationale, key questions, tools/tactics and deliverables for your approach.
- Assume research proves out your ideas - How would you get Product team’s buy-in?
- Develop positioning and key messaging for your recommended improvements.
- How would you measure the success of your recommendation?
Guidance:
- Deliver your answer/idea in a set of slides (maximum 10). Focus on clearly & effectively communicating your recommendation.
- Feel free to make any reasonable assumptions beyond what is provided above, just be prepared to identify & explain your assumptions.
- Focus on approach and logic, rather than the right answers. Our goal is to understand your approach, not evaluate your answer.
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