Product Marketing Manager job descriptions

If you want to attract the right talent, getting your job description right is essential. To help, we've created three killer examples for you to take away and modify.

If you're looking for a thorough breakdown of the Product Marketing Manager (PMM) role and what it entails, check out our complete PMM career guide.

PMM job description: Example #1

[Insert company name] is [insert a synopsis of your company's mission].

At [insert company name], we celebrate innovation, accountability, and diversity. We are disrupting the [insert industry] space and believe diverse perspectives will drive continued success. Are you ready to be a part of something big? You’ll be part of a vibrant culture built on shared values: ownership mindset, connect with the person, outcomes over effort, and simplifying complexity. Along the way, you’ll have fun and enjoy the perks of a people-first company.

Where do you fit?

We are looking for an energetic, unstoppable, and scrappy Product Marketing Manager to join our team! The Product Marketing Manager (PMM) will be responsible for communicating the features and benefits of our products through compelling storytelling to drive adoption. This PMM will primarily focus on driving user engagement post-launch, working closely with customer-facing teams to establish marketing programs that enable our customers to leverage the full potential of [insert product].

We are looking for someone who is willing to try new things – we are a small company that functions like a startup and we all wear many hats – and who doesn’t shy away from collaboration. Because this role requires you to work across functions and departments to bring the product to life, you will be at the center of our organization, constantly interacting with teammates and customers.

What you’ll get to do

  • Create and manage adoption campaigns for product features to drive usage post-launch
  • Partner with Customer Success and Customer Marketing to promote and train on existing products and new product offerings to customers
  • Create new and manage existing marketing programs (e.g. sales documentation, product videos, website copy, blog posts, data sheets, white papers, etc.) that articulate the benefits of the product and/or feature
  • Conduct customer and market analyses to obtain an understanding of the competitive landscape and help establish product differentiators
  • Speak and present both internally and externally to promote the story of our product
  • Establish KPIs and report on your success

What we’re looking for

  • Bachelor’s or Master’s in marketing or related discipline
  • 2+ years of product marketing, product management, demand generation, or digital marketing experience, preferably in the SaaS industry
  • Excellent written and verbal communication skills and the ability to sell ideas through creative and innovative storytelling – writing samples are required!
  • Ability to create, organize, and maintain documentation and enablement collateral
  • Proven track record of executing successful product or campaign launches
  • Prefer working in a collaborative, cross-team capacity
  • Ability to effectively prioritize and manage your time to address multiple responsibilities in a fast-paced, professional environment
  • Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure

Experience comes in different forms and we understand that no candidate is perfectly qualified for any job. A clear demonstration of dedication, impact, and the ability to thrive in a fluid and collaborative environment is more important than your resume. We also know that diversity of background and thought makes for better problem solving and more creative thinking, which is why we’re dedicated to adding new perspectives to the team.

PMM job description: Example #2

We are looking for a Product Marketing Manager to join our team and our mission to simplify XXXXX and improve performance for XXXXX everywhere. As a Product Marketing Manager, you are responsible for creating go-to-market and engagement strategies that accelerate [insert company name]'s growth. In this role, you will work closely with Product, Sales, Support, Account Management, and Marketing teams to ensure that clients and prospects alike understand the value of the product in order to drive trial to conversion rate, as well as product adoption and engagement. Your experience in analyzing in-app behavioural data and your understanding of the competitive landscape will allow you to build strategies that ensure the success of our clients at each stage of their journey.

You thrive in a fast-paced environment and can take initiative with little direction. You have a strong gut but your strategies are backed by data, and you iterate on your approach by gathering feedback from different sources. The ideal candidate will have proven product marketing experience, preferably in the B2B space. This is an opportunity for someone who wants to get in on the ground floor of a transforming industry and play a critical role in driving our continued success.

We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply.

What you’ll do:

  • Lead the development and execution of go-to-market strategies for product features and updates that drive engagement and adoption.
  • Oversee and execute product release strategies, onboarding automation campaigns, product messaging, upsell opportunities, and client/trial user segmentation.
  • Conduct product marketing data analysis, with the support of the Data team, by gathering and interpreting data, and presenting it in a clear and actionable manner.
  • Identify success metrics and measure the results of your strategies and initiatives to continuously iterate and maximize results.
  • Communicate new product features and updates to internal teams ensuring they have the information needed to capitalize on the release.
  • Establish a clear understanding of our clients’ needs, product offerings, and competitive landscape in order to ensure product strategies align with market demand.
  • Research our clients and gather their feedback through calls, emails, review support tickets, surveys, review product adoption data, run competitive analysis to become an expert in their pain points and how to speak to them.

What you have:

  • 3-5 years of experience in creating and executing marketing strategies, preferably in a B2B, product-led organization.
  • Proven track record executing product marketing strategies that had impactful results.
  • Ability to translate technical functionality into key messaging that effectively conveys the benefits to end-users.
  • Experience launching products or product features with cross-departmental alignment, and tailoring communications to different audiences, both internally and externally.
  • Strong ability to analyze data in order to inform your decisions and measure the impact of your work.
  • Highly motivated, action-oriented individual.
  • Ability to perform both on the tactical and strategic level.
  • Strong communication and presentation skills

PMM job description: Example #3

[Insert company name] is on a mission to [insert company mission statement].

Founded in [insert date], [insert company name] now has over XXX employees and XXX customers.

About the role:

Reporting to the [insert job title], the Product Marketing Manager is responsible for supporting the go-to-market strategy and execution, streamlining internal release processes, and collaborating to tailor messaging, packaging, and delivery of the solutions to market. You will support the product commercialization process, working closely with cross-functional teams such as Product, Engineering, Business Marketing, Business Development, and Partner Success teams. You will work with product managers to improve the product offering based on the results and feedback from the marketing and sales channels. Collaboration is crucial to your success in this role as you will work across different teams. This is a core role at the heart of all operations at the company.

Responsibilities:

  • Own the go-to-market product roadmap, strategy, and execution of product launches
  • Develop value proposition and messaging frameworks, and drive articulation of product portfolio positioning aligned to OpenWeb's key goals
  • Work closely with Product Managers to identify needs and sharpen product offerings based on competitive landscape and feedback from customers
  • Collaborate with teams to create compelling sales and marketing collateral as well as messaging and internal/external communications to drive adoption/conversion
  • Build training materials and conduct sales enablement training for key product launches
  • Collaborate with Marketing to produce data-driven market stories, case studies, product guides and execute/participate in webinars that support the business objectives

Qualifications:

  • 3+ years of product marketing experience at an ad tech company, brand, and/or social platforms
  • Experience building and executing marketing and go-to-market plans
  • Superb communication skills, verbal and written, and presentation skills
  • Strong analytical skills and a data-driven mindset
  • Ability to influence and motivate colleagues across cross-functional teams and in a highly matrixed environment
  • Team player, contributor, and cheerleader
  • Master multitasker
  • BA/BS degree preferred, MBA or advanced degree a plus

Product Marketing Manager salaries

If you're recruiting for a PMM position, you need to know whether your compensation is competitive. Luckily, each and every year we run the largest product marketing salary in the world to find out how much PMMs from across the planet are being paid.