Product Marketing Manager interview questions

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Pick and choose from the questions best suited to you and, of course, feel free to add some of your own to the mix. Psst. Don't forget check out the bank of topic-specific questions, too.

Their career path in product marketing including their achievements and results

  • How did you get into Product Marketing?
  • What part of Product Marketing excites you most?
  • How do you measure Product Marketing success?

Experience in product marketing disciplines:

Product positioning

  • Describe the product portfolio at your last company?
  • Name a company who is doing a great job at Product Marketing and why?
  • How would you approach positioning a new product for a new buyer persona?
  • How have buyer and user personas shaped your strategy in the past?

Managing product launches

  • What does good go-to-market planning look like?
  • Describe a product launch you worked on. What went well? What would you do differently now?
  • How would you help drive adoption if a product launch was not as successful as you planned?
  • Thinking of a launch you worked on, what did you do to engage internal and external audiences? What worked best?
  • What sales enablement planning did you do at each stage of the launch?

Conducting customer and market research

  • Win/loss data shows that your win rate against a close competitor is decreasing. What steps would you take to address this?
  • How should customer feedback drive the product roadmap?
  • You get feedback from the Sales team that pricing is too high and that win rate is suffering as a result. What would you do to investigate this further?
  • What do you consider to be the fundamentals of a good win/loss programme?

What makes them the best candidate for the role?

  • How will you upskill to become an expert in our product, market, customers and industry?
  • What would you do in your first 90 days in the job?
  • What do you consider to be your biggest strengths and weaknesses?