A little bit about Michael

Michael Olson is the Director of Product Marketing at New Relic.

New Relic provides the real-time insights that software-driven businesses need to innovate faster with their cloud platform making every aspect of modern software and infrastructure observable, so companies can find and fix problems faster, build high-performing development ops teams, and speed up transformation projects.

A product marketer with over a decade in the industry, Michael has a breadth of product marketing experience, specializing in a range of areas such as positioning and messaging, go-to-market strategy, market analysis, sales enablement, and mentoring to name a few.

Key talking points

  • Advice for budding product marketing consultants
  • How to create messaging that resonates with your target audience
  • Tips for guiding prospects through the customer funnel

Looking for more PMM podcasts?

We've welcomed a string of product marketing specialists during the series, from leading companies such as Amazon Web Services, Dropbox, and Adobe.

Tune into and discover a whole bunch of transferable insights.