Can we get a drum roll, please?! Today is the day you’ve been waiting for - the day we start announcing the winners of the 2020 Product Marketing Awards.

The Product Marketing Awards was born from the goal of ensuring that we recognize and encourage outstanding talent and hard work in the field. We received nominations in the droves and whittling it down to the lucky winners was no mean feat, but whittle it down we did. We believe the winners in each category truly represent the very best of product marketing and the reasons why we’re so proud to be part of this great community.

Pssst. Check out the shortlist here.

We’ll be announcing the amazing winners in this blog over the next two weeks so remember to keep your eyes peeled. But for now and without any further ado, we’re very happy to announce the winner of the Product Marketing Leader Award.

Product Marketing Leader - Winner

Saba Mirza                                                                                                      
Director of Product Marketing at Automation Anywhere

A diverse product marketer with over 15 years of experience, Saba is currently managing three product lines at Automation Anywhere with great success, whilst also applying her expertise to areas such as customer onboarding, sales enablement, as well as product storytelling.

Leadership is synonymous with product marketing; without drive, ambition, and an infectious attitude, the success of a product marketing team could well be a pipedream, as opposed to reality.

Presented in partnership with Coda, the Product Marketing Leader of the Year award pays homage to the PMMs who inspire their respective teams to greatness, whilst setting high standards in their pursuit of success.


Product Marketing Team of the Year - Winner


We’re delighted to name Zendesk the winner of the Product Marketing Team of the Year 2020! Located in San Francisco, Zendesk is a service-first, CRM company that builds software designed to improve customer relationships.

While it’s sometimes nice to hit individual heights, as a product marketer, you need to work as a team to successfully fulfil your goals and aspirations.

The Product Marketing Team of the Year award recognizes a team that has demonstrated a willingness to collaborate, build relationships, and share ideas to maximize their potential.

Keep up the awesome work, and congratulations again from everyone here at PMA!


Rising Star of the Year - Winner

Katherine Vasilopoulos                                                                                              

We’re delighted to announce the winner of the Rising Star of the Year for 2020 is Katherine Vasilopoulos - Senior Product Marketing Manager at Amazon - congratulations Katherine!

Presented in partnership with Kompyte, the Rising Star of the Year accolade acknowledges the efforts of the most exciting, prestigious talents emerging within the field.

A product marketer with previous experience working with globally recognized brands, including Johnson & Johnson, Katherine is now responsible for growing OTT revenue and usage among existing advertisers through retention, expansion, and advocacy marketing activities, as well as leading the OTT voice of customer program at Amazon Advertising.

A huge congratulations from the whole PMA team!


Product Marketing Newcomer of the Year - Winner

Kelly Farrell

This year, the Newcomer award goes to Kelly Farrell, Associate Product Marketing Manager at LinkedIn - congratulations Kelly!

Though her product marketing career is still in its infancy, Kelly has already made a profound impact within the industry. In 2019, she was listed as one of the Top 50 Brand Marketers in The Drum - a celebration of the most promising up-and-coming marketers working brand-side globally.

The added enthusiasm and dynamism of newcomers to the world of product marketing should never be underestimated. We're proud that this award offers newcomers the opportunity to step into the spotlight ahead of what we’re sure will be a long and prosperous career in product marketing.

A huge congratulations to Kelly from the whole PMA team!


Sales Enablement Star of the Year - Winner

Nina Nasre

A product marketer with experience in media digital strategy and account management, Nina previously worked at Oracle before beginning a new role at Adobe, where she's focusing on growth and retention for Adobe Advertising Cloud.

Getting the sale over the line is harder for some than others, that’s where the stars of sales enablement come in - product marketers willing to break a sweat in their effort to support sales reps and communicate with customers in a bid to smash targets, ease worries and lay the groundwork for success.

Presented in partnership with Seismic, the Product Marketing Leader of the Year award pays homage to the PMMs who go that extra mile to support their sales teams and their customers.


Positioning Maestro of the Year

To be announced September 21st


The Above and Beyond Award

To be announced September 22nd


Product Launch of the Year

To be announced September 23rd


Most Innovative PMM Campaign

To be announced September 24th


Top Companies to Work in Product Marketing

To be announced September 25th