Product Marketing Alliance
Log in
Individual
Teams
Membership
Pro membership

All you need to succeed

Become a Pro member
Become a Pro+ member
Your Pro taster pack
Exec+ membership

For product marketing leaders

Become an Exec+ member
Your Exec+ taster pack
Team membership

Level up your product marketing team

Get a team membership
Why pick PMA?

See what our members say

Membership reviews
Membership case studies
Sample what’s inside
Get freemium membership
Templates for success
Resources
Content hub

Unlimited resources on tap

Articles
Presentations
eBooks
Guides
Podcasts
Reports
Webinars
View all resources
Research & reports

Industry insights from us

Product Marketing Salary Report
State of Product Marketing
State of Product Marketing Leadership
State of Go-to-Market
Product Marketing Tools of Choice
Top 100 Product Marketing Influencers
View all reports
Guides

Brush up on the essentials

What is product marketing?
Product marketing framework
Competitive intelligence
Pricing
OKRs
Positioning
Go-to-Market
View all guides
Best of the rest

Highlights from the site

PMM-GPT
PMM IQ test
Product Marketing Leadership Portal
Newsletter
Product marketing books
Product marketing tech stack
Salary calculator
Create and contribute
Certification
Product Marketing Core

The A to Z of product marketing essentials

PMMC - Level 1

Product Marketing Certified: Core

On-demand
Live & online

Part-time or full-time
Live & in-person

Pick your city
B2C Product Marketing Certified
Customer Marketing Certified
Product-Led Growth Certified
View all Core
Product Marketing Certified: Advanced

Establish your influence and strategic value


PMMC II - Level 2

Product Marketing Certified: Advanced

On-demand
Messaging Certified
Narrative Design Certified
Positioning Certified
Pricing Certified
Go-to-Market Certified
All Product Marketing masters
Product Marketing Certified: Leadership

The ultimate roadmap for product marketing leaders

PMMC III - Level 3

Product Marketing Certified: Leadership

On-demand
Product Marketing Leadership Accelerator

Live & online
All product marketing courses
Product Marketing Training

Individual & org-wide options

Team training
Scholar Program
Certification Journey
Why PMMs ❤️ PMMC
Events
Virtual events & meetups

Connecting our global community

Product Demos Summit | December 10
PMM Talks

Knowledge worth knowing
PMM Meetups

City chapters
PMM Now

Exclusive live streams
In-person summits

Coming to a city near you

PMM Summit | Chicago | November 13 & 14
PMM Summit | Toronto | November 20 & 21
PMM Summit | London | December 4 & 5
PMM Summit | Washington | January 30
PMM Summit | Austin | February 11 & 12
PMM Summit | New York | March 13 & 14
PMM Summit | Paris | March 26
Summit calendar 2024
Quick links & OnDemand

Plan ahead or catch up

Catch up OnDemand
Apply to speak
All events
All courses
About
The basics

Our journey & how to reach us

Mission
Contact
Partner with us
Press resources
Case studies
Help centre
Our people

AKA the building blocks of PMA

PMA team
Experts in Residence
PMA Founding Members
Careers
Get involved

Get your name published

Get the media guide
Community partnerships
PMA Pulse
Create & contribute
Quick links

Our bread & butter

Slack community
PMA Consult
Get certified
Membership
Product marketing framework
Articles
All reports
Jobs
Community
Network

Connect and collaborate

Slack Community
Meet the ambassadors
Meetups
PMA LinkedIn
Learn

Level up your career

Become an ambassador
Product Marketing Awards 2024 | Nominations
Product Marketing Awards 2023 | Winners
PMA Customer Advisory Board
What's new?
Content Hub > Membership content

Product marketing as a connector: Bringing teams together and becoming the catalyst for action

Product marketing as a connector: Bringing teams together and becoming the catalyst for action
Leadership
Irit Schwartz
November 11, 2022 9 min read
Get a copy
Follow us on LinkedIn Contents

Become a member to see the rest.

You’ve landed on a piece of content that’s exclusive to members. Members have access to templates, real-world presentations, events, reports, salary calculators, and more. Not yet a member? Sign up for free.

Sign up See all plans

Already a member? Sign in

Product marketing insider

Thank you for subscribing

Level up your product marketing career & network with product marketing experts.

An email has been successfully sent to confirm your subscription.

Ops! Something went wrong!

Follow us on LinkedIn
Tags
Leadership

Related

Membership content
See all Membership content
Product marketing as a connector: Bringing teams together and becoming the catalyst for action
Membership content Sponsored

Product marketing as a connector: Bringing teams together and becoming the catalyst for action
November 11, 2022 9 mins
Product Marketing Alliance icon
Product marketing as a connector: Bringing teams together and becoming the catalyst for action
Share:
Copied!
Product Marketing Alliance was founded in February 2019 with a mission of uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.
ABOUT
  • Contribute
  • Media Guide
  • Ambassadors
  • Privacy Policy
  • Terms of Service
  • Help Centre
RESOURCES
  • Podcasts
  • Reports
  • Product marketing tools
  • AMAs
GENERAL
  • Product Marketing Certification
  • Events
  • Membership
  • Community
Learn
Product marketing Positioning & messaging Customer & market research OKRs Personas Go-to-market Sales enablement Competitor analysis