How do product teams define product marketing, and how can it help us think differently about the role?
Everyone’s busy defining product marketing right now — what it is, and what it should be.
But while that conversation is taking place among ourselves, one of our Ambassadors at Product Marketing Alliance, Rebecca Geraghty thought:
Let’s ask the product teams. Why not put the question to them, hearing how they define the role and how that can impact our thinking too?
Heres what they said;
Direct link to typeform page - https://productmarketingall.typeform.com/to/XGmdqI