How do Product Managers define Product Marketing?

Product Marketing

How do product teams define product marketing, and how can it help us think differently about the role?

Definition of Product Marketing by PMs - How do product teams define product marketing? | Product Hunt Embed


Everyone’s busy defining product marketing right now — what it is, and what it should be.

But while that conversation is taking place among ourselves, one of our Ambassadors at Product Marketing Alliance, Rebecca Geraghty thought:

Let’s ask the product teams. Why not put the question to them, hearing how they define the role and how that can impact our thinking too?

Heres what they said;


Direct link to typeform page - https://productmarketingall.typeform.com/to/XGmdqI

Definition of Product Marketing by PMs - How do product teams define product marketing? | Product Hunt Embed