Created by:
Amelia Wilson
Launching a product is a huge effort, but the real magic happens after the dust settles. That’s when you reflect, analyze, and uncover the lessons that will make your next launch even better.
Our product launch post-mortem template is designed to help you do just that –systematically review your launch, celebrate wins, pinpoint challenges, and refine your go-to-market (GTM) strategy for future success.
What is a product launch post-mortem template?
A product launch post-mortem template is a structured framework that helps you and your team evaluate a launch after it goes live. By analyzing key metrics, gathering feedback from cross-functional teams, and assessing market responses, you gain actionable insights to improve future launches.
This template guides you through the process of reviewing what worked, what didn’t, and why, so you can optimize your approach and avoid repeating past mistakes.
Who is it for?
This template is ideal for:
- Product marketers looking to refine messaging and GTM strategies
- Product managers who want to improve launch execution
- Sales and customer success teams tracking post-launch performance
- Engineering teams reviewing technical challenges and learnings
- Leadership teams making strategic decisions based on launch outcomes
Whether you’re part of a startup or a large enterprise, this template ensures all stakeholders have a voice in the post-launch evaluation process.
How to use the template
- Gather your team – Bring together key players from marketing, product, sales, engineering, and customer support.
- Review launch metrics – Analyze performance against goals, including revenue, adoption rates, and customer feedback.
- Identify successes – Highlight what worked well, from messaging and timing to team collaboration.
- Pinpoint challenges – Document obstacles and uncover root causes to improve future launches.
- Collect feedback – Gather insights from both customers and internal teams to get a 360-degree view.
- Define next steps – Outline immediate actions, process improvements, and strategies for future launches.
By consistently running post-mortems, you create a culture of learning, improve cross-functional collaboration, and set the stage for even more successful launches.
Download your product launch post-mortem template
Product marketing insider
Thank you for subscribing
Level up your product marketing career & network with product marketing experts.
An email has been successfully sent to confirm your subscription.
Follow us on LinkedIn
.svg?v=c6c53e1ebe)