Marta Ballester Zuriaga is an International-experienced Product Marketing Manager and a thriving entrepreneur with 7+ years of experience in the marketing field.

We spoke with her about her experience as a Pro+ member, including: 

How did you find out about the PMA Pro+ membership?

I discovered Product Marketing Alliance while researching online to understand the differences between a product marketing manager and a product manager. My search led me to several insightful articles and resources from PMA, which piqued my interest and prompted me to explore their membership offerings.

What was your motivation for joining the Pro+ membership?

My motivation for joining the PMA membership was multifaceted. I was keen on gaining access to high-quality resources, professional development opportunities, and connecting with a community of like-minded product marketers. 

Additionally, the convenience of attending an in-person course in Dublin, where I live, was a significant factor because it was for free. As a Pro+ member we have one free ticket. I was excited about the opportunity to learn from experts and network with other professionals in my city.

What have you enjoyed most since joining?

Since joining, I have enjoyed the wealth of knowledge and resources available, particularly the in-depth articles and reports that provide valuable insights into the industry. Hosting meetups as a PMA Ambassador has also been a rewarding experience, enabling me to network and share knowledge within the local community.

What type of presentations have you found the most insightful and useful?

I have found the workshops on go-to-market strategies most insightful. These sessions provided practical, actionable advice that I could directly apply to my work, helping me refine product launches.

What type of resources have you found the most helpful?

The most helpful resources have been the templates and frameworks. These tools have been invaluable in solving product marketing challenges at work and preparing for job interviews. The workshops have also provided hands-on learning experiences that reinforced my understanding of key concepts.

I have utilized these resources in various ways, such as using templates to create more effective marketing plans and frameworks to guide our product positioning strategies. I’ve also used them to prepare interview assessments when looking for a job in product marketing.

Has this membership helped you to network? 

Yes, this membership has significantly helped me to network. Through PMA events, online forums, and member-only discussions, I have built new connections with other product marketing professionals. 

Hosting meetups in Dublin as a PMA Ambassador has provided numerous opportunities to network and connect with local professionals, leading to valuable knowledge sharing and collaborative opportunities.

How has this membership impacted your professional growth?

This membership has had a substantial impact on my professional growth. The continuous learning opportunities, access to expert insights, and ability to stay updated with industry trends have all contributed to my development as a product marketer. Hosting meetups and engaging with the community have also enhanced my leadership and networking skills.

Has there been a specific instance where this membership has helped you overcome a professional challenge?

Yes, there was a specific instance where the membership helped me overcome a challenge related to a product launch. The resources on go-to-market strategies provided a structured approach that I could follow, and the community forums offered advice and support from other members who had faced similar challenges. This guidance was instrumental in the successful launch of a product I launched.

How do you see the value of this membership in comparison to other professional memberships you're part of?

Compared to other professional memberships I’m part of, the PMA membership offers more specialized and targeted resources for product marketing. The focus on practical tools and real-world applications, combined with the opportunity to attend local courses and host meetups, sets it apart and makes it highly valuable for my specific needs in product marketing.

What would you say to fellow product marketing professionals considering joining a PMA membership?

I would highly recommend joining the PMA Pro+ membership. It provides access to a vast array of resources, expert insights, and a supportive community that can significantly enhance your skills and career. 

The investment is well worth it for the growth and development opportunities it offers, and the convenience of local courses and networking events adds tremendous value.

Any final thoughts or comments you’d like to share about your experience with this membership?

My experience with the PMA membership has been incredibly positive. The resources, networking opportunities, and professional development have exceeded my expectations. 

Hosting meetups and participating in local events have enriched my professional life, and I am grateful to be part of such a vibrant and supportive community.

Join Marta and become a Pro+ member

Our Pro+ membership plan is the ultimate certifications and membership subscription for PMMs looking to fast-track their learning journey and soar to success.

With expert-led training, cutting-edge resources, and a supportive community of like-minded PMMs, you'll have everything you need to launch your career and tackle everyday PMM challenges with confidence.

What’s in the membership?

🔖 20+ certifications. Cutting-edge curriculums created with leading PMM experts. Positioning, pricing, storytelling, PMM leadership skills, and much more.

🛠 100+ templates. Save time, and work off industry-standard frameworks. Battle-tested and community-vetted templates.

🎟️ In-person events. A free ticket (RRP $1,295) to a Product Marketing Summit of your choice - the #1 way to stay up-to-date with the latest product marketing trends and grow your network overnight.

🔥 #1 PMM community. Solve challenges by leaning on the largest PMM community in the world. Share best practices, make life-long connections, and bounce ideas around with 50,000+ of your peers.

… And a whole lot more. 

So, what are you waiting for? 

Become a Pro+ member