Price increase email templates

What is a price increase email?

A pricing increase email is a carefully crafted communication sent to customers to inform them about upcoming changes in product or service pricing.

This kind of email is crucial because price increases can lead to customer churn if not handled tactfully. The document provides multiple templates tailored for different scenarios, helping businesses maintain customer trust while justifying the price adjustment.

What's inside?

There are five price increase email templates inside the downloadable document:

• Template 1: A friendly email explaining that the price will increase on a specific date, emphasizing product upgrades and the value these upgrades bring.
• Template 2: A more formal approach, focusing on why the price increase is necessary due to rising costs, while offering a grace period before the increase takes effect​.
• Template 3: A concise message that reaffirms the company's commitment to quality, with a brief explanation of the price adjustment.
• Template 4: A direct message reaffirming the value delivered by the organization through the release of new features
• Template 5: A playful template aimed at potential customers who haven't converted yet, encouraging them to sign up before the price increase​.

Download your price increase email templates

Pricing increase template

Pricing increase template Communicating out a price increase is no easy feat - whether you’re B2B or B2C, no-one likes paying more. But, sometimes, it’s just got to be done, and how you package your message can be the difference between a still happy customer and a lost customer. This one no do…

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