Positioning & messaging path

New to positioning or just fancy a refresher? About to enter your first messaging project or refining what you've got already got? Wherever you're at in your positioning and messaging journey, this path's packed with guides, templates, presentations, and case studies to help you master both.

Learn from the likes of:

April Dunford | SurveyMonkey | Samsung | PwC

Below's a break down of what will be covered in this 7-week program.

Psst. Want to receive email reminders with each week's learning materials? 👇

Week 1:

Positioning...positioning

• What is positioning and how do you claim a position in your market? [guide]
• Positioning framework [template]

Week 2:

Positioning case studies

• Mastering positioning for growth [guide]
• A three-step methodology for repositioning a product or service [video]

Week 3:

Strategic product marketing

• Q&A with April Dunford [video]

Week 4:

Messaging frameworks

• Product messaging - the difference between good and great [guide]
• Messaging template [template]

Week 5:

Messaging for impact

• TL;DR: simplifying your message for maximum impact [guide]
• Map your message for impact [video]
• How to make your product messaging pop [guide]

Week 6:

SurveyMonkey cheat sheets

• How feedback leads to more effective, data-driven marketing messages [video]
• How to nail your product messaging [guide]

Week 7:

Refreshing + using your messaging

• Ways to include product messaging in your content [guide]
• How to know when it’s time to update your product messaging [guide]