This week on Product Marketing Insider we’re joined by Lisa Edwards, Senior Product Marketing Manager at HubSpot.

During our chat, we lifted the lid on her exciting product marketing journey so far, which skills she thinks are critical for product marketers, her top tips for product marketing newbies, and a whole lot more.

 

A little bit about Lisa

Lisa Edwards is a Senior Product Marketing Manager at HubSpot.

Before joining HubSpot, Lisa was part of the team at Gradient, an environmental services company based in Boston, Massachusetts, where she worked as a Marketing Assistant.

Persistence, positivity, and a passion for people are three key qualities earmarked by Lisa she says helps her accomplish her goals.

Key talking points

  • An insight into Lisa's current role at HubSpot.
  • Why Lisa wanted to become a product marketer in the first place.
  • Her product marketing career, from her first role to her current position at HubSpot.
  • How to execute an awesome product marketing strategy.
  • Tips for transitioning to a large-scale company from a comparatively smaller organization.
  • How product marketers can create and maintain long-standing relationships with customers.

And much more...  

Get involved

Wanna get involved in the conversation?

It’s easy - just join our Slack channel and rub virtual shoulders with thousands of product marketing enthusiasts.

Access is 100% free, and it’s got a range of channels for you to take full advantage of; from upcoming events and recommended reading, to job opportunities and recommended tools.

And if you wanna flex your podcast skills and join us as a guest on an upcoming episode, contact Rose and register your interest: rose@productledalliance.com.

In the meantime, grab your headphones, get comfy, and check out our previous episodes featuring a host of PMMs from globally recognized brands.

Want to learn more?

Product marketing is a cross-functional, dynamic, and rewarding profession that plays a crucial part in the success of any business.

The Transitioning to PMM Certified: Masters course will empower you with the knowledge you need to start a career in this exciting and ever-evolving field.

By the end of this course, you’ll be able to:

✅ Understand why and how someone may transition into product marketing.

🤔 Know for sure whether product marketing is the right path for you.

💰 Plan your move into PMM from other specific job roles, such as product management, sales, and marketing.

✅ Implement the essential skills you’ll need for product marketing success.

🤝 Understand the key role product marketers play during product launches and cross-functional collaboration.

✅ Confidently prepare for your first product marketing interview with our example interview questions.

Enroll today