Thursday, October 20
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session.

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Customer insight is the key to evolving and improving your business. But how do you make sure you're truly listening to them?

In this week's PMMnow, Cate Vanasse, Head of Customer Marketing at Cisco Meraki will share the journey you can take to turn up the volume on customer voice in a centralized and scalable way.

Key takeaways include how to:

  • Identify and align with owners of customer feedback channels across the business.
  • Map out a path to centralize customer insights and make them discoverable and actionable to all employees.
  • Build a strategy to close the feedback loop with customers in a meaningful way.

About the speaker

Cate Vanasse has a passion for transforming the B2B customer experience to create healthy, lifelong customers and advocates. Cate started her career in the manufacturing and computer hardware space in PR, communications, and demand generation roles.

She shifted her focus to customer marketing in 2010 and led successful B2B customer marketing teams at Expedia Group. Currently, Cate leads the voice of the customer, advocacy, and lifecycle marketing strategies at Cisco Meraki.

Watch OnDemand