Friday, July 29
Time: 9am PT | 12pm ET | 5pm BST

Weekly free product marketing live session

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PMA Member? This session is already in your OnDemand Library.

At every company (Fortune 500 to Startup), PMM success depends on how our internal stakeholders and senior leadership value product marketing.

In this PMMnow session, Div Manickam will be sharing lessons she's learned over the past five years and how to bring together product, sales and marketing leadership alignment with shared objectives and key results.

Discover what questions you need to ask to get clarity on business priorities every quarter.

Join this PMMnow session as we cover:

  • How to bring cross-functional alignment across product, marketing, and sales.
  • How product marketing can influence the product roadmap and help with portfolio roadmap prioritization.
  • The importance of OKRs from product, sales, and marketing alignment.
  • What the future holds for product marketing.

About the speaker

Div Manickam is a mindful soul and a believer in simplicity. Like an alchemist, Div loves the magic of bringing two worlds together in work and life.

From frameworks in product marketing to mentoring to bring the best in each other, she enjoys sharing her experiences on authentic leadership, mindfulness, mental wellbeing and product marketing on Substack.

Watch OnDemand