Thursday, February 9
Time: 9am PT | 12pm ET | 5pm BST
Weekly free product marketing live session.
You develop a product, launch your website, purchase digital advertisements, and the sales leads will just flow in, right? Not necessarily.
In this week's PMMnow presentation, Tracey Schlabach will share a range of topics to help you meet your customers where they are, refine your sales process, increase product purchases, and maximize profits.
This PMMnow session will explore:
- Why you need to understand your sales prospect.
- How to get to know your sales prospect.
- Multiple and buyer personas.
About the speakers
Tracy Schlabach is the Director of Marketing at Accusoft. Accusoft is a software manufacturer that builds SDKs and APIs focused on document management for application developers.
Tracy leads a team focused on product marketing, communications, brand positioning, and lead generation. Before joining Accusoft in 2016, Tracy worked as a Product Marketing Manager for both Tech Data and Arrow Electronics.
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