Let's be honest – you're here because you want to level up your product marketing game. 

But between Pragmatic Institute and Product Marketing Alliance (PMA), the choice isn't just about the certification – it's about your time, money, and career trajectory.

The flexibility you deserve

While Pragmatic Institute locks you into three rigid 7-hour courses (hello, PTO drain!), PMA understands that modern professionals need flexibility.

Our comprehensive certification program lets you learn at your own pace, on your own terms.

No need to block off entire workdays or beg your boss for time off.

The math makes sense

Here's where it gets interesting:

  • Pragmatic Institute: Three separate courses, three separate payments, and if you don't complete all three? Enjoy your "participation badge" (We're sure that'll look great on LinkedIn 😉).
  • Product Marketing Alliance: One comprehensive program, one payment, and a guaranteed certification upon passing your exams. No hoops, no hidden costs, just straightforward value.

Your success is guaranteed

While other programs keep you guessing, PMA makes you a promise: Complete the coursework, pass your exams, and you'll walk away with a globally recognized* certification. No asterisks, no fine print – just the professional credentials you need to advance your career.

Why make your journey to product marketing excellence harder than it needs to be? PMA's certification program is designed for busy professionals who want comprehensive learning without compromise.

*We’re accredited by the Chartered Institute of Marketing (CIM) and the CPD Certification Service. So you know you're getting the real deal.

Ready to make the smarter choice?

Scott Bamford, Director of Global Product Marketing at WorkForce Software has some good points:

"Move over Pragmatic and hello Product Marketing Alliance. I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. I've gone through Pragmatic and I've gone through PMA, and in my opinion, PMA wins hands down.
"Not only is the actual certification program more rigorous and engaging, but the supporting materials, templates, videos, and other industry tool-chest items are product marketing gold in their own right."

Why PMA is the smarter choice

Let’s break down why Product Marketing Certified: Core stands out as the smarter choice:

1. Built for today’s product marketer

The world of product marketing is moving fast, and you need a course that keeps up. PMA dives deep into AI, buyer psychology, and cross-functional collaboration – all the skills you need to thrive in today’s market.

2. A global community behind you

You’re not just getting certified – you’re joining a 100,000+ strong community of product marketers. That means support, insights, and ongoing resources to help you grow long after the course is over.

3. Learn on your terms

Life’s busy, so our certification is 100% on-demand. Study at your own pace, on your schedule – no rigid timelines here. Plus, you only need to take one course to get your certification. 

4. Real-world, actionable insights

You’ll learn directly from industry leaders who’ve done it all. Forget theory – we focus on strategies that work in the real world and can be applied to your own role from day one.

In short, Product Marketing Certified: Core isn’t just a certification – it’s your pathway to a successful and fulfilling career in product marketing.

A direct comparison

Product Marketing Certified: Core (PMA) versus Product Marketing Certification (Pragmatic)

PMA Pragmatic
Online ✔ ✔
On-demand ✔ ✔
In-person option ✔ X
Start any time, self-paced ✔ X
Certification ✔ ✔ (Only when you take and pay for three courses)
Duration 19+ hours 7 hours per course
Live workshops ✔ ✔
Updated every quarter ✔ ?
Pricing ✔ ✔
Positioning and messaging ✔
(With April Dunford) 		✔
Go-to-market ✔ ✔
Research ✔ ✔
Personas ✔ ✔
Sales enablement ✔ ✔
Analysis and optimization ✔ X
PMM-specific OKRs ✔ X
How to work with product management ✔ X
Jobs-to-be-done ✔ X
Narrative design ✔ X
Communication and collaboration ✔ X
Product-led growth ✔ X
Onboarding ✔ X
What is PMM slide deck for internal education ✔ X

Why choose PMA?

  • Less pragmatic (😏), more proactive: We're not just about theory. We'll teach you how to launch products, persuade stakeholders, and drive revenue.
  • No boring lectures: Our instructors are passionate about product marketing and know how to keep you engaged.
  • More than just a certificate: PMA is a community of like-minded professionals who are always ready to help each other out.

"You make a compelling case, but I want to know more…"

Don’t worry, we’ve got plenty of ammunition left to give. 😉

Here’s a flavor of the product marketers and organizations who’ve already trusted us with their certification:

"When you look at the PMA as a whole including their certification program, their membership plan, their industry events, their content and their incredibly active Slack community of over 10,000 active users, there literally is nothing in the market today for product marketers that even comes close to comparing to the PMA."

FAQS

Who’s this course for?

Anyone with an interest in product marketing. If you want to transition into the industry, it’ll give you the knowledge you need to hit the ground running. If you’re new to product marketing, it’ll upskill you in areas you might not have much experience in. 

If you’re a product marketing veteran, it’s a great refresher on current trends and new practices. Whatever your level, it’s an awesome opportunity to learn from senior PMMs at some of the world’s biggest businesses.

What are the benefits of completing Product Marketing Certified: Core?

By completing Product Marketing Certified: Core, you gain a strong grasp of product marketing, get access to practical templates, and join a community of industry pros. It’s a great way to boost your confidence, skillset, and career prospects. Simple as that!

How much does PMMC cost?

The course itself is $1,299. Don’t forget that we accept payment plans to suit your needs. Just contact our team, and we will help you out. 

I’d love to get my whole team certified, do you offer any discounts?

Yup! Plus, all our team packages are tailored to your needs. If you drop Matt a line at m.booth@pmmalliance.com and tell him what you want, he’ll put a package together for you – it doesn’t have to be online and on-demand either – it can be online and live, or live and in-person.

What are the live, weekly sessions all about?

To give you the convenience of a self-paced, online course, without skipping on the benefits of live conversations, Product Marketing Core comes with weekly calls with senior-level product marketers. 

Why? 

So you can ask questions about anything you’ve learned, chat with like-minded PMMs, and soak up extra insights from leading product marketers.

I can’t guarantee I’ll be able to attend the live workshops. Can I watch them later?

Sure! To make sure you don’t miss out, we upload all of our previous workshops to an archive for you to dip into at your leisure.

Will I get a personal mentor as part of the Product Marketing Core course?

Yes! You’ll be able to chat with product marketing whizzes every week during our live sessions. They’ll be on hand to talk about all things product marketing, offering expert advice to everyone on the call.