While Pragmatic Institute locks you into three rigid 7-hour courses (hello, PTO drain!), PMA understands that modern professionals need flexibility.
Our comprehensive certification program lets you learn at your own pace, on your own terms.
Here's where it gets interesting. With PMA, there is no hoops, no hidden costs, just straightforward value.
Three separate courses, three separate payments
Participation badge if you don’t complete the courses
Product Marketing Alliance
Guaranteed certification upon passing your exams
"Move over Pragmatic and hello Product Marketing Alliance. I just went through the PMA Product Marketing Certification program, and I can truly say that it is the new standard when it comes to getting certified in product marketing. I've gone through Pragmatic and I've gone through PMA, and in my opinion, PMA wins hands down. "Not only is the actual certification program more rigorous and engaging, but the supporting materials, templates, videos, and other industry tool-chest items are product marketing gold in their own right."
Scott Bamford
Director of Global Product Marketing
While other programs keep you guessing, PMA makes you a promise: Complete the coursework, pass your exams, and you'll walk away with a globally recognized* certification. No asterisks, no fine print – just the professional credentials you need to advance your career.
PMA's certification program is designed for busy professionals who want comprehensive learning without compromise.
| 01 | Built for today’s product marketer |
The world of product marketing is moving fast, and you need a course that keeps up. PMA dives deep into AI, buyer psychology, and cross-functional collaboration – all the skills you need to thrive in today’s market. |
| 02 | A global community behind you |
You’re not just getting certified – you’re joining a 100,000+ strong community of product marketers. That means support, insights, and ongoing resources to help you grow long after the course is over. |
| 03 | Learn on your terms |
Life’s busy, so our certification is 100% on-demand. Study at your own pace, on your schedule – no rigid timelines here. Plus, you only need to take one course to get your certification. |
| 04 | Real-world, actionable insights |
You’ll learn directly from industry leaders who’ve done it all. Forget theory – we focus on strategies that work in the real world and can be applied to your own role from day one. |
Product Marketing Certified: Core (PMA) versus Product Marketing Certification (Pragmatic)
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Product Marketing |
Product Marketing |
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|---|---|---|
| Online |  |
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| On-demand | |
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| In-person option | |
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| Start any time, self-paced | |
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| Certification | |
Only when you take and pay for three courses |
| Duration | 19+ hours | 7 hours per course |
| Live workshops | |
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| Updated every quarter | |
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| Pricing | |
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| Positioning and messaging | (With April Dunford) |
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| Go-to-market | |
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| Research | |
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| Personas | |
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| Sales enablement | |
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| Analysis and optimization | |
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| PMM-specific OKRs | |
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| How to work with product management | |
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| Jobs-to-be-done | |
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| Narrative design | |
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| Communication and collaboration | |
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| Product-led growth | |
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| Onboarding | |
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| What is PMM slide deck for internal education | |
We're not just about theory. We'll teach you how to launch products, persuade stakeholders, and drive revenue.
Our instructors are passionate about product marketing and know how to keep you engaged.
PMA is a community of like-minded professionals who are always ready to help each other out.
Trusted and taken by experts from...
Anyone with an interest in product marketing. If you want to transition into the industry, it’ll give you the knowledge you need to hit the ground running. If you’re new to product marketing, it’ll upskill you in areas you might not have much experience in.
If you’re a product marketing veteran, it’s a great refresher on current trends and new practices. Whatever your level, it’s an awesome opportunity to learn from senior PMMs at some of the world’s biggest businesses.
By completing Product Marketing Certified: Core, you gain a strong grasp of product marketing, get access to practical templates, and join a community of industry pros. It’s a great way to boost your confidence, skillset, and career prospects. Simple as that!
The course itself is $1,299. Don’t forget that we accept payment plans to suit your needs. Just contact our team, and we will help you out.
Yup! Plus, all our team packages are tailored to your needs. If you drop Matt a line at m.booth@pmmalliance.com and tell him what you want, he’ll put a package together for you – it doesn’t have to be online and on-demand either – it can be online and live, or live and in-person.
To give you the convenience of a self-paced, online course, without skipping on the benefits of live conversations, Product Marketing Core comes with weekly calls with senior-level product marketers.
Why?
So you can ask questions about anything you’ve learned, chat with like-minded PMMs, and soak up extra insights from leading product marketers.
Sure! To make sure you don’t miss out, we upload all of our previous workshops to an archive for you to dip into at your leisure.
Yes! You’ll be able to chat with product marketing whizzes every week during our live sessions. They’ll be on hand to talk about all things product marketing, offering expert advice to everyone on the call.
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