Based in Brisbane, Australia, Natasha Anich is a renowned global marketing and communications leader, with 22+ years of shaping transformative strategies across B2B and B2C brands, products, and services in a range of industries including SaaS and technology. 

Her expertise sparks customer-centric innovation, digital disruption, and integrated campaigns driving substantial growth and behavior change. Natasha champions engaged teams and brands focused on problem-solving, customer value, and unforgettable experiences. 

Her belief in purposeful marketing extends beyond numbers, emphasizing the enduring impact on teams and individuals.

How did you find out about the PMA community?

When I first joined Simpro, my colleagues who were already members of the PMA community introduced me to it. 

Accessing the PMA's educational resources like articles, videos, and reports gave us invaluable real-world insights from experienced product marketers across various industries. The benchmarks and best practices shared by PMA have been instrumental in guiding our team's efforts to establish an effective product marketing function at our company.

Why did you choose to join PMA’s community?

Joining the PMA community made perfect sense as a product marketer looking to continuously improve. It's a valuable resource for product marketers to keep up with trends across different industries, employing a product marketing function.

Why did this community stand out above market alternatives?

There’s no alternative to PMA, in terms of the level of community engagement, the wealth of resources, and the opportunity for further growth via education as a product marketer. 

Which aspects of the community have you found the most valuable?

There are a number of aspects I find valuable. The articles and video content from my peers give us real-life case studies and practical applications of concepts. We can take learnings from others, be inspired by the steps they’ve taken before us, and help us pave our own way as product marketers.  

I appreciate the PMA reports and benchmarks that are released, they help validate what is happening in the field. The Brisbane network events that have been held have been a great start in building the PMM community in Brisbane, with most events skewed to the US/ UK there isn’t much available to us in our time zone.

How have you transferred the insights and knowledge gained from the community into your day-to-day practice?

I’ve gained invaluable insights from peers in the community which have helped me to focus on areas where perhaps my strengths or experience doesn’t lay. 

I’ve also taken resources and applied a layer of a common language across the product marketing organization. This has brought greater cohesion and effectiveness to how we operate. I'm continuously integrating the practical knowledge from PMA into how I approach my role.

Has the community helped to enhance your product marketing credentials?

Access to PMA's courses and certifications is on my radar to continue building my credentials as a product marketing leader, pending budget availability.

Has this experience helped you to network? 

PMA has opened up an invaluable network of talented product marketing peers here in Brisbane that I've been able to connect with. Having a local community to engage with face-to-face and share experiences has been highly impactful.

If you hadn’t joined PMA’s community, what impact do you think this would’ve had on your career?

Being part of the PMA community has given me added confidence that I'm on the right track as a product marketing leader and have been elevating the importance of product marketing within my organization correctly –  promoting the function within the organization as important, and foundational. 

If I hadn’t joined the community, I’d still be running my own race, figuring things out on my individually, rather than leaning on a community for validation and inspiration.

What would you say to fellow PMMs considering joining the community?

If there’s one professional membership you need as a product marketer, it’s access to the PMA community. Regardless of what your organization wants you to do, your investment in the PMA resources will help develop you as a marketer.

Any final thoughts?

I really hope PMA continues expanding its virtual offerings across time zones. The live workshops and courses aren't accessible for those of us in the ANZ region.

The Slack channel has been useful for learning about new content, events, and so forth. As a current job seeker, I’ve been following the job posting threads. In the future,  I will use this channel to look for PMMs to join my team.

Are you ready to join Natasha and become part of PMA's extensive community?

Right now, where do you go for product marketing questions, feedback, ideas, and all-round support?

Because 50,000+ PMMs come here.

“Not only has this community been an absolute wealth of knowledge and answers—it's a place of constant inspiration..” - Madeline Turner, Chief Marketing Officer at LoopVOC

The thriving Slack channels are just one of the many benefits of joining the community.

You’ll automatically become an Insider member, unlocking:

📈 A sample of PMM templates to streamline some of your projects.

🥇 Real-world case studies delivered by leaders at IBM, Zapier, GoDaddy, and more.

💡 Expert-led articles on everything from launching into a new category to making PMM a strategic function in your org.

🔮 One-click access to all the latest and greatest stats and insights.

💸 PMM salary calculator to compare your salary with PMMs across the globe and confidently negotiate that next pay rise.

And more!

From San Diego to Singapore, Associate PMMs to VPs, start-ups to Fortune 500 companies, our community’s home to PMMs all over.

I'm ready to join!