Whether you've got a persona overhaul on the horizon or just want to brush up your knowledge and learn from the best for when the time does come, this path's been built with one mission in mind: arming you with endless insights to create impactful personas for your company.
Learn from the likes of:
IBM | Udemy | G2 | Monese | Citrix | Redgate | Sumo Logic
Below's a break down of what will be covered in this 7-week program.
Psst. Want to receive email reminders with each week's learning materials? 👇
Week 1:
An intro to personas
- What are personas? [eBook]
- What are negative personas? [guide]
Week 2:
Persona best practices
Week 3:
Building buyer personas
- A practical guide to building and using buyer personas [video]
- B2B persona questions [template]
- B2B buyer persona example [template]
- B2B buyer persona template [template]
Week 4:
Understanding user personas
- How to use personas to enhance user experience [guide]
- B2B user persona template [template]
- B2B user persona example [template]
Week 5:
Personas + Jobs-to-be-Done
- Personas with jobs [video]
- Jobs-to-be-done canvas [template]
Week 6:
Personas with a difference
- Purchase influencers are killing the traditional buyer persona: get ready for it [video]
- Innovating the persona [video]
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