Created by:
Amelia Wilson
Understanding what your customers really think about your product or service is key to improving satisfaction and driving growth.
Our Net Promoter Score (NPS) analysis template makes it easy to break down survey responses, identify trends, and take meaningful action based on real customer feedback. Whether you're new to NPS or looking to refine your approach, this template will help you maximize the value of your data.
What is an NPS analysis template?
An NPS analysis template is a structured tool that helps you categorize and analyze customer feedback from your NPS surveys.
By segmenting respondents into promoters (9-10 scores), passives (7-8 scores), and detractors (0-6 scores), you can pinpoint key drivers of satisfaction and dissatisfaction. The template allows you to track trends, uncover actionable insights, and create a strategy for improving customer experience.
Who is it for?
This template is perfect for:
- Product marketers looking to measure customer sentiment and optimize product positioning
- Customer success teams aiming to reduce churn and enhance retention strategies
- Marketing teams wanting to leverage positive feedback in campaigns
- Executives and leadership who need data-driven insights for strategic decision-making
If you rely on customer feedback to inform your decisions, this template is for you.
How to use the template
Using the NPS analysis template is simple:
- Collect your NPS survey responses – Gather customer feedback and categorize responses into promoters, passives, and detractors.
- Identify key drivers – Analyze common themes behind customer satisfaction and dissatisfaction. What’s working? What needs improvement?
- Extract actionable insights – Use the provided framework to turn data into strategic improvements, whether it’s refining your product, enhancing customer support, or amplifying positive sentiment in marketing.
- Track changes over time – Compare scores across different time periods or customer segments to measure the impact of your efforts.
By consistently analyzing and acting on your NPS data, you’ll strengthen customer relationships, boost retention, and drive long-term business success.
Download your NPS analysis template
This template is only available to Pro and Pro+ Members. But if you’re not already a member, don't worry! We still have tons of templates and frameworks available for free in our Insider plan.
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