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What is narrative design in marketing? [Video]
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Why narrative design is replacing product positioning
“Why a narrative design? Because stories are everything. There is so much noise & competition in any market/any category today. Even if your product IS better, no one is going to believe it because that is what everyone is saying.”
Marcus Andrews
Positioning vs narrative design: let’s get ready to rumble!
Feel conflicted between two methods of positioning? Narrative design and (good ol’) positioning are both highly applied ways to get into the mind of your prospect but which one comes out on top?
Harvey Lee
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Transform your company’s positioning and make sure your product stands out from the crowd - get Narrative Design Certified and tell a story your market simply can't ignore.
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