Nailing your GTM strategy for a developer audience [Video]

Susan “Spark” Park gives a jargon-free go-to-market framework to explain how to successfully launch a product.

Developer marketing combines tactics designed to develop the awareness, adoption, and advocacy surrounding SaaS platforms, software tools, and solutions to improve workflow and development efficiency.

A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.