MUD product differentiators template

Knowing what sets your product apart is essential for standing out in a crowded market. But pinpointing those differentiators? It's often easier said than done.

Enter the MUD template. It helps you systematically evaluate and refine your strengths using the Meaningfulness, Uniqueness, and Defensibility (MUD) framework. This structured approach ensures your differentiators aren’t just compelling – they’re also sustainable and marketable.

For a deep dive into this framework and how to use it, check out Kushal Khandelwal's article.

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MUD: Product differentiators template

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