First developed in the 1970s by Intel president Andy Grove, OKRs are a simple management framework, developed to help every member of your organization see the progress being made towards a common goal. In this learning path, we'll be arming you with essential insights on how to develop and rollout the key metrics that matter.
Learn first-hand from orgs like:
Boomi | Adobe | Monday.com | Salesforce | Andela | Rackspace Technology
Below's a break down of what will be covered in this 5-week program.
Psst. Want to receive email reminders with each week's learning materials? 👇
Week 1:
An intro to OKRs
Week 2:
Picking the metrics that matter
- Product marketing metrics that matter [video]
- Key PMM metrics and OKRs: CLTV and revenue retention for SaaS [guide]
Week 3:
Connecting OKRs to strategy
- The data your CEO actually cares about, and how to transform key marketing metrics into an actionable marketing plan [video]
- Create KPIs that have a strategic impact [video]
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