Member masterclass: How-tos & breakthroughs

Kevin Chan is the Director of Product Marketing at Fleetio, where he leads a distributed, remote team of seven product marketers across nine distinct product areas. With a wealth of experience in product marketing, Kevin specializes in Go-To-Market strategies, segmentation, market and competitive intelligence, as well as pricing and packaging.

Under Kevin’s leadership, the product marketing function at Fleetio has thrived, thanks to his strategic vision and ability to manage a diverse team across various product lines. His expertise in market analysis and competitive positioning has been instrumental in driving Fleetio's growth and success in a competitive landscape.

Kevin’s comprehensive approach to product marketing ensures that each product area is meticulously developed and positioned to meet market demands and exceed customer expectations. His proficiency in pricing strategies and packaging has optimized revenue generation and customer satisfaction.

With a strong focus on innovation and excellence, Kevin Chan continues to propel Fleetio's product marketing initiatives to new heights, ensuring alignment with the company’s overall strategic goals and market opportunities.

Jason Druss is a dynamic and accomplished Senior Product Marketing Manager at Adobe, specializing in video technology. With a robust background in generative AI, color, and motion design for Adobe Premiere Pro and After Effects, Jason brings a wealth of expertise and innovation to the table. Currently based in New York City, he has made significant contributions to Adobe’s video product marketing, driving forward the integration of cutting-edge technologies and enhancing user experience.

Jason’s journey at Adobe began with his role as a Product Marketing Manager for Frame.io, where he excelled in inbound, outbound, and enterprise product marketing. During his tenure, he was instrumental in generating compelling product demos, creating impactful presentations, and developing core positioning and messaging. His efforts in sales enablement and training have empowered Adobe's go-to-market business units, ensuring cohesive and effective strategies across product updates and partner integrations.

Known for his strategic acumen, Jason has managed extensive product launches, utilizing a diverse array of marketing channels and major trade shows to amplify Adobe's presence in the market. His work in competitive intelligence and analysis has further solidified Adobe’s position as a leader in video technology.

Liza Adams is an AI advisor and fractional Chief Marketing Officer (CMO) who guides and works with B2B businesses. With over 20 years of experience as a senior marketing executive at industry leaders such as Smartsheet, Juniper Networks, Pure Storage, Brocade, Level 3, and Encompass Technologies, Liza inspires executive, leadership, and go-to-market teams by showcasing real-life AI use cases.

Liza focuses on helping teams deliver strategic value and drive sustainable profitability through the responsible use of AI. With more than a decade of experience in AI, starting with machine learning and predictive analytics and now encompassing generative AI, Liza is a recognized AI thought leader, prolific writer, and public speaker.

Michele is the Director of Product Marketing at MetaRouter. She's passionately curious about marketing, and geeks out over all things data and strategy.

Gunjan Paliwal is a distinguished professional with over four years of experience in shaping product roadmaps and strategies at a leading tech company. As the Product Lead for Ads (Signals Intelligence), Gunjan has played a pivotal role in defining and executing go-to-market plans that drive product success.

Gunjan’s expertise lies in her ability to harmonize cross-functional efforts, ensuring that every marketing initiative is executed with precision and impact. Her insights and strategies have consistently delivered exceptional results, making her a highly sought-after speaker in the product marketing community.

Cris Thome is the Global Head of Product Marketing at Uberall, bringing extensive expertise in understanding audience and customer pain points, product positioning, messaging, and Go-To-Market strategy. She excels in orchestrating product launches from strategy to execution.

With a strong background in lifecycle marketing and retention, Cris skillfully manages full-funnel marketing strategies, driving conversion, onboarding, expansion, renewals, offboarding, and win-back efforts. Her product-minded approach ensures customer needs and pain points are seamlessly integrated into product strategies, roadmaps, and UX optimization.

Cris possesses a growth mindset, leveraging data-driven hypotheses to test, learn, iterate, and scale effectively. Her passion for customer empathy and user psychology transforms research insights into revenue opportunities, growth strategies, product roadmaps, and GTM messaging.