Welcome back to Meet the Masters - a podcast series to discuss the key facets of product marketing, with renowned experts who have been there and done it.

In this episode, host Charley Gale speaks to Elliott Rayner, CMO at ARION.

They discuss brand purpose, what makes a compelling story, how to build a suitable storytelling strategy for your organization and product, and what you can learn from the Storytelling Certified: Masters course we have at PMA - a course that Elliott himself built from his experience and expertise in the field.

 

A little bit about Elliott

Elliott Rayner has mastered the craft of storytelling across the many years of his accomplished career. After seven years at the Adidas global HQ specializing in product marketing and innovation, developing cutting-edge performance products for the 2010 Football World Cup and the 2011 Rugby World Cup, it’s fair to say Elliott knows his onions.

A bit more about Storytelling Certified

Led by Elliott himself, Storytelling Certified: Masters is an industry-standard, self-paced curriculum designed to help you understand the science behind stories that sell.

Whether you're just starting out in product marketing, or simply looking to refine your knowledge on communicating and resonating with your customers on a deeper level, this certification is crammed with knowledge to equip you with a set of skills needed to create impactful and successful product narratives.

Inside, you'll access:

🎁 5 modules packed with actionable insights.
🎁 Vetted exam questions to test your understanding.
🎁 8 templates to put your learning into action.
🎁 Official certification to showcase your skills and boost your credentials.

By the end of the course, you'll learn how to:

✅ Construct an actionable storytelling framework.
✅ Communicate to your audience with confidence and passion.
✅ Use your purpose to ensure your story remains consistent.
✅ Have an impactful change on your product’s success.

Get Storytelling Certified