Master the art of pricing and convert more customers

Nail your pricing strategy with our brand new virtual workshop, taking place May 30, 2023, 10am PST / 12pm CT / 1pm ET / 6pm GMT.

Unlock the power of pricing and take your business to the next level with our online workshop for product marketers. You'll learn the latest pricing strategies and tactics, gain a deep understanding of customer behavior, and discover how to optimize your pricing for maximum profitability.

Our expert instructor will guide you through the process of conducting market research, analyzing pricing models, and developing effective pricing strategies that drive revenue growth.

Join our workshop today and start unleashing the full potential of your pricing strategy.

"When you think you know pricing, you start this course and realize how much info you were missing. Definitely a must-have certification for any product marketing specialist or leader aiming to manage pricing the right way."

Igor Kranjčec, Director of Marketing, Mediatoolkit

How does it work?

Our Pricing virtual workshop includes comprehensive pricing theory to ensure you and your team are capable of pricing a product or service effectively, setting you up for success in converting prospects, and holding onto your existing customers.

By providing a space for discussion in real-time, you’ll have time to digest our outstanding frameworks, speak with colleagues who’ve been in your shoes, and ask the questions you finally need answered.

Specifically, you’ll start out by examining a case study with the presenter and begin to build your own pricing strategy. You’ll also refine your offering and prepare your roadmap, before presenting to your peers and receiving immediate feedback at the end of the workshop.

If you want to get an insight into an effective pricing strategy and have the chance to create your own, alongside other students in just three hours, then this workshop is for you.

The time's come to elevate your pricing game and carve out the three hours that could shape the rest of your career...

Join our expert instructor and your product marketing peers virtually. 👇

Secure your spot

Introducing your instructor...

Div Manickam is a PMA Mentor, Ambassador and Instructor.

She's a mindful soul and a believer in simplicity. Like an alchemist, Div loves the magic of bringing two worlds together.

Div has led product marketing efforts in startups and Fortune 500 technology companies for 10+ years. She is recognized as one of the top 100 Product Marketing Influencers (2019-2022) by Product Marketing Alliance.

As a PMA mentor, instructor, and ambassador for over four years now, Div enjoys sharing experiences on career growth, authentic leadership, and product marketing. She self-published a book on Mastering the art and science of product marketing.

🔥 Develop an understanding of the most up-to-date pricing strategies and tactics to help you stay competitive and increase revenue.

🔥 Gain a deeper understanding of customer behavior, and tailor your pricing strategy to better meet their needs and increase sales.

🔥 Learn how to optimize your pricing for maximum profitability, ensuring that you get the most out of your products and services.

🔥 Conduct effective market research to determine the optimal price for your products and services.

🔥 Access the opportunity to learn from pricing experts and get personalized guidance and advice on your specific pricing challenges.

🔥 Network and learn from peer experiences and perspectives on pricing strategies and tactics.

What's included?

⏰ 3+ hours of workshop content, including Q&A opportunities.

🎥 Expert tuition from a proven pricing expert.

📚 Learn from different perspectives with over 2 hours’ worth of OnDemand content.

📁 Templates and worksheets to go away and apply in your role.

👀 Discuss and debate topics relevant to each module with facilitated discussion sessions.

⏳ Continued access to the workshop content to use after the program.

🤝 Continue to connect with peers via a private Slack community for Pricing workshop alumni.

Wanna get your whole team involved?

If you're looking for team rates or to book multiple workshops, talk to
Thomas on t.madden@pmmalliance.com

FAQs

Q: Who's this workshop for?

A: This workshop is for anyone ready to boost their pricing skills to the next level. This workshop is packed with pricing theory that’ll supplement your knowledge, irrespective of whether you’re a solo product marketer or part of a larger team.

For those in an existing Pricing role, this workshop will allow you to review practical and real-world experiences. For product marketing veterans, it’s a great refresher on current trends and potential new practices. And for everyone, it’s an awesome opportunity to learn from some of the world’s biggest businesses.

Q: How long is the workshop?

A: We've put together this workshop so that it is equal parts comprehensive and comprehensible. The workshop will be one three-hour session on May 30, 2023.

Q: Are there any exams to complete?

A: No. This workshop has no tricky exams or tests at the end!

Q: How long will I have access to the workshop content?

A: Always and forever! One payment gives you permanent access to our Pricing workshop content. You can download all recordings and frameworks at the end of the program to use the very next day.

A: Absolutely. Once you get to the checkout pages, you'll see the option to register for one or more workshops. The great news is that there is a discount for each additional workshop you book.