Marketing calendar template

Staying on top of your marketing activities can be overwhelming, especially when juggling multiple campaigns, channels, and deadlines. That’s where our marketing calendar template comes in. This template makes it easy to plan, track, and optimize marketing efforts – all in one place.

What is a marketing calendar template?

A marketing calendar template is a structured tool that helps you map out all your marketing activities over a specific time period. Whether you’re planning content, email campaigns, social media, PR, or events, this calendar gives you a bird’s-eye view of everything happening in your marketing strategy.

This template includes:
✔️ A pre-built calendar format with weekly breakdowns
✔️ Sections for content planning, budget tracking, and key events
✔️ A flexible, editable structure to suit your unique needs

With this template, you can stay organized, align teams, and execute campaigns with confidence.

Who is it for?

This template is designed for:

• Product marketers who need a centralized view of campaigns across multiple channels
• Marketing managers who oversee team-wide marketing efforts
• Content strategists mapping out blog posts, videos, and lead magnets
• Social media managers planning posts, ads, and engagement strategies
• Event planners managing in-person and virtual events

Whether you're a solo marketer or part of a larger team, this template helps you stay on track and collaborate seamlessly.

How to use the template

Step 1: Make a copy

If you're using Google Sheets, go to File > Make a copy to edit your own version. If you're using Excel, download the file and save it to your preferred location.

Step 2: Customize it for your needs

• Add your campaigns, content, and marketing channels
• Update budget estimates vs. actual spend
• Mark important holidays and key company events

Step 3: Keep it updated

Regularly update your calendar to ensure everything stays on track. Share it with your team to align efforts and improve collaboration.

Get your marketing calendar template

This template is only available to Pro and Pro+ Members. But if you’re not already a member, don't worry! We still have tons of templates and frameworks available for free in our Insider plan.

Marketing calendar template

Google Docs