In the world of product marketing, we often focus on the excitement of launching new products. But what about the other end of the lifecycle—when it’s time to sunset a product?

It’s a critical yet often overlooked aspect of our work, and getting it right can be just as important as a successful launch. That’s why in this episode, Nitin Kartik explored the nuances of product sunsetting with industry expert, Philip Voulgaris.

Check out the full episode here right here.👇

About our guest

Philip Voulgaris is a seasoned product marketing professional currently leading product marketing for Google’s app development platform, Firebase. Philip’s experience spans both hardware and software products, making him one of the few marketers who has successfully launched and sunsetted products in both domains.

His diverse background, including six years as a Navy intelligence officer, a stint in corporate strategy, and even a turn as an improv comedian, uniquely informs his approach to product marketing.

Key insights from the episode

✅ The importance of strategic alignment

✅ Segmenting the customer base to manage the sunsetting process

✅ Measuring success in sunsetting

✅ Elevating the product marketing role through sunsetting

Get involved

Eager to dive deeper into product marketing mastery? Our thriving Slack community is the ultimate hub for leveling up your product marketing prowess. With over 10,000 members, it's the largest crew of product marketing aficionados around.

From positioning and pitching to pricing and personas, we tackle every facet of strategic marketing. Share your wins, workshop ideas, and tap the collective wisdom of our community. 

The conversations flow 24/7, along with a steady stream of templates, playbooks, and lively banter. Consider it your portable conference, minus the price tag.

Stay tuned for more episodes of Product Marketing Maestros: Tales From the Front Lines.