Launching a new product in a billion dollar company [VIDEO]

In this article, I’m going to focus on how you launch a new product within an existing culture. I want to share my experiences launching a new product within a billion-dollar company and take you through the nine key lessons learned along the way.

The key to successful product launches lies in having a unified definition of success across all teams. Without this shared understanding, there’s a risk of disappointment post-launch, as different teams may have varying expectations of the outcomes.

John McKiernan shares how internal branding and storytelling helped him turn around the struggling launch of Jira Product Discovery. His internal racecar brand aligned teams to his vision and strategy, creating excitement that put the struggling product on track to hit its goals.