Jumpstart product adoption with these demand gen tactics [VIDEO]

In this article, I’m going to talk about different audiences and the different tactics within both earned and paid channels we can use to target those audiences effectively, I’ll cover the pros and cons of each, offer a pro tip, and share my experiences along the way.

Diana covers the evolution of the product marketing team at Segment as it grew from 10 to 400 people. Diana shares how she built out the team, changed their focus, added team members, and delineated their responsibilities over time.

Product marketing is a key part of feeding the demand generation engine. But what exactly does that mean in this instance, and why are product marketers the ones who enhance and ultimately empower a marketing organization?