The intersection of product marketing and developer marketing [VIDEO]

Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.

Developer marketing combines tactics designed to develop the awareness, adoption, and advocacy surrounding SaaS platforms, software tools, and solutions to improve workflow and development efficiency.

In this article, I’ll talk about why developer marketing matters, how to use developer personas, how to segment your developer audiences, what to keep in mind when launching developer campaigns, and a KPI framework to measure success.